The UK's most prestigious car awards ceremony

The UK's most prestigious car awards ceremony

There is no bigger prize for car makers than winning at the annual What Car? Car of the Year Awards, held at the Grosvenor House Hotel in Park Lane in association with Warranty Direct. This year's event will on Wednesday 11 January 2017.
 
That's because the Awards are only given to the cars that set the highest standards in their class each year, while only the very best of the best gets to be named What Car? Car of the Year. Our Awards matter to car makers because the authority and integrity of the What Car? brand helps them to sell cars.
 
It adds power to advertising and marketing campaigns and is a huge draw to get potential customers through the showroom doors and buying new cars. 
That's why the What Car? Awards is one of the biggest and most anticipated dates on the UK automotive calendar. 
Many of the key people in the UK and global automotive industry use the dinner as a way of catching up with friends and forging new business relationships.

ABOUT THE AWARDS

WHY THE WHAT CAR? CAR OF THE YEAR AWARDS MATTER

Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

ON THE NIGHT

7:00PM

RECEPTION

8:00PM

DINNER FOLLOWED BY THE AWARDS CEREMONY

1:00AM

EVENT CLOSES

BOOK YOUR TABLE

Book before October 31 2016 for Early Bird tickets

TABLE OF 10

EARLY BIRD £3500 + VAT
STANDARD £4500 + VAT
 

TABLE OF 12

EARLY BIRD £4200 + VAT
STANDARD £5400 + VAT

 

INDIVIDUAL*

EARLY BIRD £375 + VAT
STANDARD £475 + VAT

 

WAYS TO PAY
 
You can pay by credit card online, or request an invoice.
Bookings will be processed only after receipt of payment. Tables will be allocated on a “first come, first served” basis
The deadline for cancellations will be November 30, 2016. After this date, no refunds will be available; this includes bookings made after this date.
For more information contact Charlene Harry at whatcar.awards@haymarket.com
* For individual bookings fewer than 10 people, you and your guests will be placed on a shared table with guests from other companies

SPONSORSHIP

PRESTIGE THROUGH PARTNERSHIP

As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.
 
Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.
 
Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.
 
To be involved, please talk to the sponsorship team headed by Kate Hannam, who can be reached through her email at: kate.hannam@haymarket.com

OUR SPONSORS
HEADLINE SPONSOR

Warranty Direct - Headline and City Car

Warranty Direct  has been providing industry-leading extended car warranties direct to the consumer since 1997.

Category Sponsors

Allianz Global Assistance - Executive Car

Allianz Global Assistance is an international leader in assistance services and a member of the Allianz Group. Many motorists may not recognise our name but they would recognise the brands who entrust us with their aftersales services.

CAP HPI - Large SUV

Thatcham Research - Safety award

Thatcham Research is a not-for-profit vehicle research centre working on behalf of insurers for the benefit of all motorists, with the primary aim of carrying out research targeted at containing or reducing the cost of motor insurance claims.

CONTACT US

BOOKING ENQUIRIES

Charlene Harry
Brand executive What Car?
Tel: +44 020 8267 5659
Email: whatcar.awards@haymarket.com

SPONSORSHIP ENQUIRIES

Kate Hannam
Brand manager What Car? partnerships
Tel: +44 020 8267 5714
Email: kate.hannam@haymarket.com

EVENT MANAGEMENT

Emily Gough-Williams
Event co-ordinator What Car?
Tel: +44 020 8267 8550
Email: emily.gough-williams@haymarket.com