What are the What Car? Awards?
The 2026 What Car? Car of the Year Awards, sponsored by MotorEasy, will take place on Thursday 22nd January 2026 at Grosvenor House, Park Lane, London. 

Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.

Why the What Car? Car of the Year Awards matter?
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. 

An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

We encourage our audience to use low emission means of transport to travel to the event.

By sponsoring the What Car? Car of the Year Awards, your company will gain valuable recognition and authority within the UK automotive sector, aligning with one of the industry’s most respected awards.

Many leading brands renew their sponsorship annually, collaborating with the What Car? team to create tailored packages that offer unique access to key decision-makers and industry professionals.

To explore sponsorship opportunities, please contact Luke Teachen at [email protected]