The UK's most prestigious car awards ceremony

There is no bigger prize for car makers than winning at the annual What Car? Car of the Year Awards, held at the Grosvenor House Hotel in Park Lane in association with Warranty Direct.

That's because the Awards are only given to the cars that set the highest standards in their class each year, while only the very best of the best gets to be named What Car? Car of the Year.


Our Awards matter to car makers because the authority and integrity of the What Car? brand helps them sells cars. It adds power to advertising and marketing campaigns and is a huge draw to get potential customers through the showroom doors and buying new cars.


That's why the What Car? Awards is one of the biggest and most anticipated dates on the UK automotive calendar. Many of the key people in the UK and global automotive industry use the dinner as a way of catching up with friends and forging new business relationships.


As ever, as well as discovering this year's hottest new cars, the evening will feature top entertainment and terrific hospitality.

We hope to see you there on January 13, 2016.

Jim Holder
What Car?

Booking Enquiries:

Charlene Harry
Office Manager
What Car?
Tel: +44 020 8267 5659
Email:  whatcar [dot] awards [at] haymarket [dot] com

Sponsorship Enquiries:

Jessica Jacobs
Account Director
What Car?
Tel: +44 020 8267 5642
Email: jessica [dot] jacobs [at] haymarket [dot] com

Event Management:

Wendy Stonebridge
Head of Events
What Car?
Tel: +44 020 8267 5744
Email: wendy [dot] stonebridge [at] haymarket [dot] com