What are the What Car? Awards?
The 2024 What Car? Car of the Year Awards, sponsored by MotorEasy, took take place on Thursday 18 January 2024 at Grosvenor House, Park Lane, London. Where we celebrated the best cars on sale. 

Overall category and price point winners were announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.

Why the What Car? Car of the Year Awards matter?
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. 

An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

We encourage our audience to use low emission means of transport to travel to the event.



As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.

Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.

To be involved, please talk to the sponsorship team headed by Luke Teachen, who can be reached through his email at: [email protected]



Lydia Curtis (Events Manager)

P: +44 020 8267 5053


Luke Teachen (Partnerships Manager)

P: +44 020 8267 5714