What are the What Car? Awards?
The 2024 What Car? Car of the Year Awards, sponsored by MotorEasy, will take place on Thursday 18 January 2024 from 7pm at Grosvenor House, Park Lane, London as we celebrate the best cars on sale.
Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.
Why the What Car? Car of the Year Awards matter?
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing.
An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.